Snapchat’s AR technology comes to the real world with ‘…

Snap today offered an update on its AR Enterprise Services (ARES), the company’s recently announced initiative focused on providing AR tools and expertise to businesses who want to leverage Snapchat’s technology in their own websites and apps. At its Partner Summit on Wednesday, the company showed partners its Shopping Suite, which includes features like AR Try-On and 3D product viewing, among other things, and announced a new offering called AR Mirrors that aims to bring AR tech to physical screens in the real world.

Coca-Cola is using the tech to make an AR-enabled vending machine and other retailers, including Men’s Warehouse and Nike, have tested the product, Snap said, noting the tech would now become part of ARES.

The company had first detailed its Shopping Suite during ARES’ official unveiling in March, explaining how businesses can utilize its features on their e-commerce sites and apps. Among the nearly half-dozen features included in the suite are those that let users view products from all angles, get fit and sizing recommendations based on their body shapes, and others to leverage AR experiences to virtually try-on things like apparel, accessories, or footwear. Snap noted customers using the suite of tools included sunglasses seller Goodr, clothing company Princess Polly and Mongolian manufacturer Gobi Cashmere, to name a few.

Image Credits: Snap

Businesses access the Shopping Suite solution via a front-end dashboard and backend infrastructure where they create and manage their AR assets, build AR experiences, manage 3D asset catalogs, and implement the Shopping Suite SDK. Meanwhile, Snap provides an in-house team that helps clients with onboarding and using the suite’s features.

Now, Snap’s ARES business line will expand to include another new option, with the launch of AR Mirrors, announced today.

This offering brings AR features to physical spaces and events, Snap says, allowing customers to play with AR out in the real world — like in physical retail stores, for example. The product is focused on engaging customers and enhancing the in-store experience, though it may not become a significant business given the sort of one-off nature of these types of experiences.

Snap says Men’s Warehouse and Nike have used its AR Mirrors in stores. It currently has an AR Mirror in a Men’s Wearhouse store to get shoppers ready for prom and wedding season.

The company is also working with an AR-enabled Coca-Cola vending machine where users can step up and use hand gestures to control what’s on the screen.

Read more about Snap Partner Summit 2023

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