The Browser Company, the company behind the web browser Arc, introduced a fun new tool today called Boosts. It lets you customize a website with new colors and fonts. But the best feature of this tool is that you can “Zap” (read: remove) any element from a website like a sidebar or a trending topic box.
If you have installed Arc, tap on the plus sign in the bottom bar and select “Create new boost.” The Boosts toolbar lets you change the background and font color with advanced controls for brightness, contrast, and original saturation. You can also change the font type to give the website a new look.
Once you create a boost, you will see a paintbrush icon in the URL bar that quickly lets you enable or disable it.
The best part about Boosts 2.0 is the Zap tool that lets you remove elements. For instance, I removed the Shorts section on YouTube, because I didn’t want to see vertical videos on my system. Plus, I axed the user suggestion box of Twitter because I have mostly found it useless.
Arc’s development team has made it possible to share your boosts with other users as well. The browser has introduced a Boosts gallery that lets you see some of the edited web pages created by other users. You can click on “Get Boost” on any of these designs and apply on the website.
The gallery has some great boosts to get started with. For instance, this one turns Instagram into a simple home feed without all the bells and whistles and this one gives Slack a serious look with serif fonts.
The idea of customizing a website is exciting — especially when you get to easily remove stuff that you don’t like. Earlier this week, Chrome revamped its customization tools to apply different themes and colors to the browser. However, Arc’s customization is at the website level rather than the browser level.
In 2020, The Browser Company raised $5 million in funding from different investors like LinkedIn’s Jeff Weiner, Medium’s Ev Williams, and Figma’s Dylan Field. Their Arc browser is still in invite-only mode. Last month, the company launched an iPhone companion app for Arc that makes it easy for you to save different pages in different workspaces and access them later from the desktop.